Privacy Policy and Security

Privacy Policy & Security

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

This Privacy Policy governs the manner in which Essential7 collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by Essential7.

Personal identification information  

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.  

Web browser cookies  

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.  



How we use collected information

Essential7 may collect and use Users personal information for the following purposes:

  •   To improve customer service 

The information you provide helps us respond to your customer service requests and support needs more efficiently.

  •   To send periodic emails 

We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

To go above and beyond PCI compliance, Credit Card information does not get stored on this site or servers.  For more information on this or any thing else, please feel free to contact us.


Sharing your personal information  

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.  

Changes to this privacy policy

Essential7 has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.



CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at:




Users can visit our site anonymously.

We will add a link to it on our home page or as a minimum, on the first significant page after entering our website.

Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

On our Privacy Policy Page

Can change your personal information:

  • By emailing us
  • By calling us
  • By logging in to your account


We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.


It’s also important to note that we do not allow third-party behavioral tracking


When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not market to children under the age of 13 years old.


The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.


We will notify you via email

Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:


Venice Florida


This document was last updated on June 22, 2019


COOKIE name   =   COOKIE Description

CART   =   The association with your shopping cart.
CATEGORY_INFO   =   Stores the category info on the page, that allows to display pages more quickly.
COMPARE   =   The items that you have in the Compare Products list.
CURRENCY   =   Your preferred currency
CUSTOMER   =   An encrypted version of your customer id with the store.
CUSTOMER_AUTH   =   An indicator if you are currently logged into the store.
CUSTOMER_INFO   =   An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS   =   Stores the Customer Segment ID
EXTERNAL_NO_CACHE   =   A flag, which indicates whether caching is disabled or not.
FRONTEND   =   You sesssion ID on the server.
GUEST-VIEW   =   Allows guests to edit their orders.
LAST_CATEGORY   =   The last category you visited.
LAST_PRODUCT   =   The most recent product you have viewed.
NEWMESSAGE   =   Indicates whether a new message has been received.
NO_CACHE   =   Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART   =   A link to information about your cart and viewing history if you have asked the site.
POLL   =   The ID of any polls you have recently voted in.
POLLN   =   Information on what polls you have voted on.
RECENTLYCOMPARED   =   The items that you have recently compared.
STF   =   Information on products you have emailed to friends.
STORE   =   The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE   =   Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS   =   The products that you have recently viewed.
WISHLIST   =   An encrypted list of products added to your Wishlist.
WISHLIST_CNT   =   The number of items in your Wishlist.

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